I wrote previously on a new model (or should I say form) of communication and stated that I was considering:

How twitter could be used in business to improve communication . . .

Twitter asks the question “What are you doing?” which encourages sharing of resources, ideas and encouragement.

One persons answer to this question recently gave me a chuckle:

I think it good that twitter has a core question, however ‘What are you doing?’ does influence the posts that people make . . . I wonder how the conversations would change if the question was ‘What are you being?’ just for a day!

What impact would there be on productivity and communication in the workplace if we embraced microblogging tools such as twitter or yammer as the preferred method for online communication?

Consider for a moment the amount of email clutter that could be reduced!

Yammer (Winner of TechCrunch 50) has a core question of ‘What are you working on?’ and is designed to be used in business networks.

Recently there was interesting discussion in the New York Times about the business models used for twitter and yammer titled ‘Popularity or Income? Two Sites Fight It Out‘:

Yammer tweaks the question, asking, “What are you working on?” The goal, said its chief executive, David Sacks, is to make offices more productive. People on Yammer update colleagues on company events or ask work-related questions without clogging e-mail boxes with mass mailings.

One very interesting point about Yammer is how quickly they provide support, even when you are not expecting any!  When I first heard about the company I asked my colleagues (via twitter) if anyone had any case studies about using yammer or twitter in business and Kevin from yammer replied to me asking if he could provide some information!

This proactive and preemptive approach to customer service really intrigued me and Kevin promptly answered my yammer related questions and provided me with lots of useful information.

To see the yammer video tour (turn your speakers up) and learn more about how it can be used in your business click on the image below:

This form of communication encourages online collaboration and would be a great way to connect a team of people, especially teams who are based in various locations.

If you are interested in finding out more about yammer then have a look at the following pages:

Communication Problems and How Yammer Solves Them

Security Concerns

Overview of Communication Mediums ie iPhone, Blackberry, Desktop, etc.

Step by Step Guide to Yammer

Testimonials

How can you see this being used in your business?

Posted in Business, eLearning, web 2.0 Tagged: twitter business elearning productivity ]]> http://mfubib.wordpress.com/2008/10/26/tweeting-for-business/feed/ 6 Matthew Bibby what-i-am-doing yammer-video